Silver, lab-grown diamonds and gemstones. For the other three hundred days.

Add panel image

One stone. Nothing in the way of it. 9kt and 14kt gold.

Add panel image

The pieces that mark something.

Add panel image
Stella
The 300

Silver, lab-grown diamonds and gemstones. For the other three hundred days.

Add panel image
Solitaire

One stone. Nothing in the way of it. 9kt and 14kt gold.

Add panel image
Forever

The pieces that mark something.

Add panel image
Occasions
Stella
Search

Ask anything

There are no stupid questions. Only ones nobody answered properly.

Ask anonymously. We publish the answer, never who asked.

We never publish names. If you'd like a direct reply instead, message us on WhatsApp.

Every question here was asked by someone. Most came out of WhatsApp.

Is it real

Will my mother-in-law be able to tell?

No. She'd need a lab instrument that reads how a stone grew, and even that tells her where it came from, not how good it is. What she'll notice, like anyone, is the cut and the setting.

See the Decoder ↗

Is it real

Will it look real in photographs?

Yes. A well-cut stone photographs beautifully and a poorly cut one looks flat, whatever it's made of. The camera sees the cut.

Is it real

What actually makes it a real diamond?

Carbon in a cubic crystal: 10 on the Mohs scale, refractive index 2.42. A lab-grown diamond matches on every one of those and is graded by the same laboratories on the same 4Cs. The only difference is where it grew.

See the Decoder ↗

Is it real

SGL, IGI, GIA: what's the difference?

All three are independent labs that grade diamonds on the same 4Cs. Our diamonds come with an SGL report as standard, and we can arrange IGI if you prefer. GIA is the oldest name and slightly stricter on colour at the very top end. Whichever lab it is, read the report rather than the logo.

Money

Will it hold its value?

Diamonds, mined or lab-grown, aren't bought back at what you paid, by anyone. What we offer instead is lifetime exchange*: on any gold piece, we credit 100% of the gold's current value and 90% of the diamond's towards something new. We'd still rather you chose a piece for how often you'll wear it.

Money

Why is your price different from the shop down the road?

We set the price once, and on our solitaires we show what the stone, the gold and the making each cost. To compare properly, go like for like: carat, cut grade, gold weight and karat.

Money

How can I pay?

By card, UPI or net banking at checkout. We don't offer EMI.

Wearing it

Can I shower in it?

You can, but soap leaves a film under the stone and it stops sparkling within a week or two. Take rings off for soap, lotion and the gym. Chains and studs are fine.

Wearing it

Is 9k gold too soft for daily wear?

It is the other way round. 9k is harder than 18k because there is less gold in it, so it scratches less and survives knocks better. 18k holds its colour better and looks warmer. Both last a lifetime.

Wearing it

Will white gold turn yellow?

Yes, eventually. White gold is yellow gold under a layer of rhodium, and that layer wears thin after twelve to twenty-four months of daily wear. Replating takes a day, and the labour is usually free for as long as you own the piece.

Forever Care ↗

Buying

Is it embarrassing to buy jewellery for myself?

No. It's a lot of what we sell. Nobody here will ask who it's for.

Buying

How do I ask someone to buy me something without being obvious?

Make a list and share the link. It carries the size and finish you want, so nothing has to be guessed, and it reads as a list rather than a request.

See the Wishlist ↗

Care

What happens if I break it?

Send it back. On gold pieces, we do prong repairs, resizing, replating and re-polishing for as long as you own the piece. The labour is usually free and materials are charged.

Forever Care ↗

Money

Can I exchange it later?

Yes, for gold pieces, for as long as you own them*. We credit 100% of the gold's current value and 90% of the diamond's towards another Stella piece. Making charges aren't credited, and silver isn't included.

Buying

Do you ship outside India?

Not yet. We ship within India only. Message us if you're abroad and we'll tell you when that changes.

Still not sure about something?

Your bag

0 pieces · Nothing here expires. Take your time.